Discover Your Perfect Niche Market
Welcome! This worksheet is designed to help you uncover a niche market that’s perfect for you. Whether you’re looking to start an affiliate marketing business, a blog, or a side hustle, this guided worksheet will help you connect your passion and experience with real opportunities online.
Section 1: Self-Reflection – Who Are You and What Do You Care About?
[ ] What are your lifelong interests, hobbies, or passions?
Your Notes: ______________________________
[ ] What skills or knowledge have you gained through work, hobbies, or life experience?
Your Notes: ______________________________
[ ] What problems have you solved in your own life that others might also be facing?
Your Notes: ______________________________
[ ] What could you talk about all day without getting bored?
Your Notes: ______________________________
[ ] If money weren’t an issue, what topic or activity would you spend your time on?
Your Notes: ______________________________
[ ] What values matter most to you-and do you want your niche to reflect them?
Your Notes: ______________________________
[ ] Do you prefer being behind the scenes or more front-facing with your audience?
Your Notes: ______________________________
[ ] Would you rather write, speak, teach, demonstrate, or curate?
Your Notes: ______________________________
Section 2: Market Validation – Is There an Audience and Demand?
[ ] Are people searching for this topic online? (Try Google Trends or Ubersuggest)
Your Notes: ______________________________
[ ] Are there active Facebook groups, forums, or YouTube channels around this topic?
Your Notes: ______________________________
[ ] Are products, services, or affiliate programs available in this niche?
Your Notes: ______________________________
[ ] Do people in this niche spend money-and if so, on what?
Your Notes: ______________________________
[ ] Can you offer a unique perspective or an underserved angle in this niche?
Your Notes: ______________________________
[ ] Is the niche evergreen (long-term), seasonal, or trending?
Your Notes: ______________________________
[ ] Can this niche solve a specific problem or meet a clear need?
Your Notes: ______________________________
Section 3: Practical Application – Can You Build a Business Around It?
[ ] Does this niche allow for content creation (blogging, videos, social posts)?
Your Notes: ______________________________
[ ] Can you imagine creating at least 50 pieces of content in this space?
Your Notes: ______________________________
[ ] Can this niche generate affiliate commissions, product sales, or service income?
Your Notes: ______________________________
[ ] Will this topic still interest you in a year?
Your Notes: ______________________________
[ ] Does it fit your preferred lifestyle (e.g., low stress, flexible, from home)?
Your Notes: ______________________________
[ ] Are there ethical or personal concerns about monetizing this niche?
Your Notes: ______________________________
[ ] Can you build a trustworthy online presence around this subject?
Your Notes: ______________________________
Bonus: Quick Niche Discovery Exercise
Try this 3-Circle Venn Diagram (sketch it on paper):
– Circle 1: Things You Love
– Circle 2: Things You’re Good At
– Circle 3: What People Need & Will Pay For
Your sweet spot is where all three overlap.
Need inspiration? Common profitable niches for retirees include gardening, travel for seniors,
low-impact fitness, downsizing, frugal living, caregiving, and digital hobbies.